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The school for media buyers. From your first ad to scaling with confidence.

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Foundations · Lesson 1Free lesson

Choose your vertical.

After Foundations, go deep on the one market you want to run. Each vertical school has its own offers, rules, funnels and numbers. Vertical schools are taught by Grace; the main path is taught by Michael.

One path, taken in order.

Each school opens one module at a time, with an exam after each module and a certificate at the end of the school. Nobody finishes in a day, on purpose.

    Every lesson is a short narrated film.

    Animated slides, a narrator and captions, arranged by school. Lesson 1 of Foundations is free to watch now.

    How a lesson works.

    Short enough for a lunch break. Every lesson ends with one thing to do before the next one.

    The student card you get when you enrol, and the certificate at the end of a school. Download both as pictures, the certificate as a PDF too, and anyone can check it online. Shown with an example name.

    1. Listen, or read

      A narrator reads every slide while captions light up word by word. Change the speed from 0.75× to 1.5×, or turn the voice off and read at your own pace.

    2. A short opening

      Each lesson opens with a few seconds of music and its goals, so you know what you will be able to do by the end.

    3. Quizzes and exams

      5 questions after each lesson (pass with 4). 10 scenario questions after each module (pass with 80%). A final exam at the end of each school, then your certificate.

    4. Honest about money

      Lessons use example numbers, marked as examples. Nothing here promises income. Trading, betting and finance ads need platform approval and must follow the law where you run them.

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